Bluehole Releases Industry Commentary on Vuse Surpassing Juul and Reclaiming U.S. Vaping Market Champion

Shenzhen, China–(BUSINESS WIRE)–China’s leading vaping media outlet, Bluehole New Consumption, today released an industry commentary on Vuse overtaking Juul to once again become the US vaping market champion.

Below is the full article:

According to Nielsen, for the two weeks ended April 9, 2022, Vuse overtook Juul and became the #1 selling e-cigarette in the United States with a 35% market share, driven by the sale of its flagship product. Vuse Alto, which accounted for more than 90% of Vuse’s revenue in the United States in 2021. The return to the top in the American market has reinforced Vuse’s global leadership.

It’s another milestone for Vuse to once again be the top-selling vape brand in the US, since Juul overtook it in 2017. Juul, the emerging brand founded in 2015, had already captured a share massive 68% of the US vaping market in 3 years, while Vuse’s market share fell from 44.2% in 2016 to 10%.

In order to turn the tide in the competition against Juul, Vuse had started looking for a new manufacturer and supplier of atomization technology globally, and planned to introduce a revolutionary product. In 2018, Vuse entered into a partnership with FEELM, the flagship atomization technology brand owned by SMOORE and soon launched Vuse Alto in August.

Under contract with Juul, which mounts traditional cotton coils, Vuse Alto offers a revolutionary vaping experience by adopting the FEELM ceramic coil, and Vuse has also started to gain momentum in its favor. Since 2019, Vuse’s market share in the United States has exploded, with Vuse Alto becoming one of the most popular vaping products in the world. In 2021, Vuse announced to be the number one global vaping brand and achieved a full-year value share of 33.5% in the top five vapor markets (US, Canada, France, Germany and UK ), which account for approximately 75% of sales. total industry steam revenue (closed system). In the US market, Vuse’s US value share reached 35.9% in December 2021. It managed to close a 27% gap in value share points in just 2 years, with only 0.1% of difference with Juul (36%).

Equipped with an industry-leading ceramic coil, Vuse Alto delivers an always-smooth vaping experience and features a long-lasting pod with extraordinary leak-proof performance. In addition, thanks to the authentic flavor reproduction of the FEELM ceramic coil, Vuse Alto presents a full-bodied and rich taste of tobacco and menthol. This is becoming an increasingly important competitive advantage, especially after the US FDA banned e-cigarettes with flavors other than tobacco and menthol in February 2020, to combat the youth vaping epidemic. Meanwhile, Juul has been embroiled in a youth marketing controversy and faced mounting lawsuits in the United States.

In October 2021, the FDA issued the first marketing orders granted to Vuse (Solo), recognizing the public health benefits of Vuse products, particularly for addicted adult smokers seeking a change. Later in April 2022, the FDA approved NJOY Ace for sale. This latest approved product is also powered by FEELM atomization technology, reaffirming the damage reduction potential of this ceramic coil. Moreover, Vuse Alto shares the same FEELM atomization technology with NJOY Ace.

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