To commemorate World Cancer Day, the Nigeria Cancer Society has called for the removal of smoking scenes from Nollywood movies.
This was even when he petitioned Netflix, FilmOne, Ebonylife and others for this cause.
In a statement jointly signed by the President of the Nigerian Cancer Society, Dr. Adamu Umar and Ms. Esther Aghotor, Creative Director, #SmokeFreeNollywood, he said tobacco use is responsible for the deaths of more than 70 000 Nigerians, where movies influenced more than a third of them to start the habit.
“Many Nollywood films today contain smoking scenes that glorify the use of tobacco products such as cigarettes and shisha and unwittingly recruit viewers into harmful habits that harm their health,” he said. he declares.
The statement quoted Umar as saying the campaign became imperative as tobacco use was found to be the leading cause of cancer.
He pointed out that cancer is responsible for the death of 70,000 Nigerians every year, as about a third of smokers have taken up such a habit through the influence of cinema.
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“Tobacco kills up to half of its users and leaves others with a lifetime of health complications. Tobacco is responsible for cancers of the lung, mouth, throat, bladder, kidney, liver, stomach, pancreas, esophagus, larynx, colon, rectum, and cervix. There is no safe or relaxed level of smoking,” a- he explained.
To that end, he called on Nollywood filmmakers, especially streaming services like Netflix and Amazon Prime, and distributors like FilmOne, Genesis and Ebony Life, to remove smoking from movies.
He said the appeal is in line with the Nigerian Tobacco Control Act which prohibits tobacco advertising, promotion and sponsorship.
“Films featuring historical tobacco users as characters should contain strong anti-tobacco narratives and health warnings. Many filmmakers around the world are already taking this route in the interests of public health,” he added.
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Cancer society calls for smoking scenes to be removed from movies