Change the law to protect children from e-cigarette advertising on social media

Researchers from the University of Western Australia and Curtin University will study ways to change state laws to protect young people from social media e-cigarette ads, including influencers.

Dr. Marilyn Bromberg, UWA School of Law, will lead the study in collaboration with Associate Professor Meredith Blake, UWA School of Law, and Associate Professor Katharina Wolf and Associate Professor Delia Hendrie from Curtin University.

Recipient of a Healthway Research Grant for the project, the team will use the $65,000 funding to examine ways to change legislative and regulatory frameworks to reduce children’s exposure to vaping advertisements.

“The main aim of the project is to protect children in Western Australia from vaping which can seriously affect their health,” said Dr Bromberg.

“While over 35 million people worldwide use e-cigarettes, it is illegal to sell e-cigarettes containing nicotine in Australia without permission and in WA the sale of e-cigarettes that do not contain nicotine is also illegal. illegal. However, e-cigarette marketing occurs largely online and on social media.

“Research has shown that when young people see advertisements for e-cigarettes it increases the likelihood that they will try vaping, so it is important to have appropriate e-cigarette legislation and regulatory frameworks to control how of which these are announced.”

The project team will review current legislation and compare it to laws in relevant areas internationally before making practical recommendations on changes to legislation, regulatory frameworks and policies.

“Our partners are very experienced in advocating with all levels of government on e-cigarettes,” Dr. Bromberg said.

“We plan to communicate the results of our research to key stakeholders at national, national and international levels and to share the results with other relevant decision-makers to build support for reform.

“We hope the benefits will be that fewer children in WA will see advertisements for e-cigarettes on social media and therefore less vape and experience possible negative health effects.”

As part of the project, Associate Professor Hendrie will be responsible for assessing the impact of the proposed changes to show the expected savings to the Western Australian Government if the results are implemented.

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