Childhood obesity is a form of abuse, says fitness guru

Childhood obesity should be treated as a form of abuse, says the founder of a global gym company.

Nick Mitchell, who has overseen the weight loss journeys of more than 25,000 people around the world, made the statement ahead of National Childhood Obesity Week, which begins Monday.

Mr Mitchell believes cheap junk food and a screen-obsessed ‘Youtube generation’ have led to epidemic levels of obese children.

The owner of Ultimate Performance Fitness, former city attorney Mr Mitchell – who personally trained Hollywood actor Glen Powell for his role alongside Tom Cruise in the blockbuster Top Gun: Maverick – said the Childhood obesity was “like watching a car crash in slow motion.”

Personal trainer Nick Mitchell (left) in the gym with US Top Gun actor Glen Powell (Ultimate Performance/PA) (PA Media)

“It’s a hugely complex subject, but I think we should have zero tolerance for childhood obesity. I see childhood obesity as a version of child abuse.

The Yorkshire-born entrepreneur left town in 2009 to start personal training business Ultimate Performance Fitness, the world’s only personal training business.

His involvement in the health sector, he says, has caused his concern for the health of the nation.

Around 40% of 10-11 year olds will be obese or overweight by 2030 if childhood obesity trends continue at their current rate, according to projections recently released by the Local Government Association (LGA), which represents councils of England and Wales. public health official.

About a quarter of children aged four to five could be overweight or obese by 2030, meaning the government will miss its target of halving childhood obesity by 2030 without further urgent action, figures show of the LGA.

Mr Mitchell said: ‘We live in what is called a ‘snowflake’ generation. Everyone wants to be super awake and signal virtue. And we have a screaming minority on platforms like Twitter where they celebrate victimization. Nobody wants to denounce this.

Nick Mitchell compared childhood obesity to child abuse. (PA Media)

“But, deep down, if your child is obese and you’re not doing anything, how is that different from seeing your child smoking cigarettes and doing nothing?

“If you allowed your 12-year-old to smoke cigarettes, it would be considered child abuse.”

Cheap junk food and kids spending hours staring at screens on devices rather than playing outside have created a ‘perfect storm’ giving them the ‘worst possible start in life’, he said. he assures.

Mr Mitchell called on the government to consider subsidies for healthier food, higher taxes on junk food and an overhaul of physical education in schools.

He added: “No one wants to offend. But I’m afraid we need to have these difficult conversations.

“Netflix puts a trigger warning on its TV shows when people smoke. So if smoking triggers, should there be a trigger warning when you see an obese child on TV? Because that child is sick.

“People are so afraid to tell the truth about childhood obesity because they’re afraid to offend.”

National Childhood Obesity Week is July 4-10.

The best videos delivered daily

Watch the stories that matter, straight from your inbox

About Margaret Shaw

Check Also

Ben Affleck, 49, cuts a youthful figure as he steps out showing off his buff arms while smoking

The JLo effect! Ben Affleck, 49, cuts a youthful figure as he steps out showing …