Forget about tobacco, smokers finally have alternatives and the market is exploding

NEW YORK, June 9, 2021 / PRNewswire / – The world loves to smoke. Globally, the number of smokers continues to rise, propelled by the launch of new products including flavored tobacco products and alternative smoking methods such as electronic cigarettes and heatless products. With a market size of $ 932.11 billion in 2020 and an expected CAGR of 1.8% from 2021 to 2028, tobacco industry should be a hotspot for business closing and expansion over the next few years. This increase is driven by the shift from traditional tobacco products to electronic cigarettes and other alternative smoking devices such as non-combustion heat (HNB), which have continued to gain popularity in recent years. Companies like PODA Lifestyle and Wellness Ltd. (CSE: PODA) (FSE: 99L), Philip Morris International Inc. (NYSE: PM), Altria Group, Inc. (NYSE: MO), RLX technology (NYSE: RLX), and TAAT Global Alternatives (CSE: TAAT) (OTCQX: TOBAF) are leading the charge by bringing to the massive tobacco market new ways to enjoy smoking, without the smoke, smell or tobacco.

PODA expands its distribution in two major tobacco markets

PODA Lifestyle and Wellness (CSE: PODA) (FSE: 99L) is changing the tobacco industry with its Beyond Burn Poda Pods that use a tobacco-free blend of granulated tea leaves infused with synthetic nicotine. These Tobacco Free Beyond Burn ™ Pods allow users to enjoy the experience of traditional cigarettes without smoke, odor or tobacco. As traditional cigarette sales continue to decline each year, companies like PODA Lifestyle and well-being are poised to fill the gap with alternatives in the combustion-free heat space, including their Beyond Burn ™ Pods.

PODA Pods adapts perfectly to the new market requirements imposed on the non-combustion heat industry (HNB), which has reached $ 9.36 billion in 2020 and is expected to more than double by 2024. The company capitalizes on a rapidly growing market and growing regulatory approvals in major markets such as the United States, China, and Europe for devices that do not burn. Now, Poda lifestyleThe HNB system is fully patented in Canada and has patents pending in 65 additional countries, covering over 70% of the world’s population.

In June 2021, PODA Lifestyle and Wellness (CSE: PODA) (FSE: 99L) Hit a major step in its expansion strategy after announcing a new partnership with Big Tobacco ESON Technology Co. Ltd. The joint development agreement will provide PODA access to ESON’s existing distribution network by Europe and Asia, where ESON’s proprietary, proprietary blend of tobacco-free products currently sells over 50 million units per month.

“We are extremely pleased to partner with ESON, recognized as one of the leading manufacturers of electronic cigarette devices and, more recently, a world leader in smoke-free heat and no-burn products.” mentionned PODA CEO Ryan selby. Daniel Chen and his team at ESON are currently filling and distributing millions of NEAFS products per month in the Chinese market, giving us huge opportunities to grow. There are over 400 million adult smokers in China, and we believe that this partnership with ESON will provide us with a rapid opportunity to rapidly expand our market share in the Chinese market ”,

An industry that drives change, not for change

Tobacco giant Philip Morris International Inc. (NYSE: PM) makes the transition to the alternative tobacco market with its IQOS devices, one of the most popular on the market and responsible for getting millions of users on the HNB bandwagon. In March, Philip Morris (NYSE: PM) presented the IQOS 3 device on sale in all current markets, bringing longer battery life and faster recharge time in the field. The company’s strategy of branding its heatsticks with classic tobacco brands such as Marlboro HeatSticks strengthens this giant’s penetration into the market.

Altria Group, Inc. (NYSE: MO) helps spread the word about the IQOS product to the world and expand the tobacco industry’s mission to provide more alternatives to smoking in this massive market. 2021 will be a great year for Altria with the company announces its objectives for the year 2021 with diluted EPS adjusted between $ 4.49 at $ 4.62, a growth rate of 3-6% compared to 2020 EPS on $ 4.36.

RLX Technology (NYSE: RLX), a leading company in the field of e-vapors Chinaannounced Q1 2021 results with net income of $ 366.1 million, up 48.2% compared to the fourth quarter of 2020. The company also published its first ESG report, as a growing number of investors place environmental, social and government (ESG) principles at the forefront of their business strategies.

Global Alternatives TAAT (CSE: TAAT) (OTCQX: TOBAF) asserts its advantage in the UK market with a new order form a wholesaler in London, making the buyer the exclusive distributor of TAAT in the UK and Ireland. The company was also a godfather for world champion boxer Floyd Mayweather in his highly anticipated boxing match against YouTuber Logan Paul. The company’s placement as a premier sponsor for Mayweather and his entourage at ringside has been a positive signal for the company and the market.

Smoking heats up quickly with unburned heat (HNB)

As the unburnt heat market continues to heat up and major tobacco companies invest

funds in space, companies like PODA lifestyle are well positioned in a massive market of smokers who are in desperate need of alternatives. With patented and revolutionary technology, PODA brings the combustion-free heat industry into the future.

For more information on PODA Lifestyle (CSE: PODA) (FSE: 99L), Click here.

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