‘It’s Not Fair’ campaign focuses on menthol-flavored tobacco products that are making young people addicted

A coalition of groups is launching a campaign to draw attention to tobacco companies’ marketing of menthol flavored cigarettes.

The Smoking and Health Action Coalition, part of the American Lung Association, wants to raise awareness about the minty flavor of tobacco and how it can entice young people to smoke.

Lexi Popovici is the coalition’s director, and she said menthol can often get young people hooked on smoking.

“They are harder to stop,” Popovici said. “A lot of these flavors are used to make smoking smoother and better tasting for young teens trying this for the first time. addiction, lifelong addiction.

Popovici also said menthol tobacco products have an even greater impact on the African American population, where more than 70% of young African Americans who smoke use menthol products.

“This tobacco advertising and marketing that we’re seeing for tobacco companies, trying to promote these menthol products and the harm that’s having on health disparities in our communities is huge,” Popovici said.

The Action Coalition on Tobacco and Health will be setting up a table at a Red Wings game on Thursday, June 2 in an attempt to raise awareness of the anti-tobacco campaign.

The Food and Drug Administration announced a plan in April to ban the sale of menthol-flavored cigarettes in the United States.

A spokesperson for tobacco company Altria told NPR that the proposal would push the products into “unregulated criminal markets that follow no regulations and ignore minimum age laws.”

But Dennis Henigan of the Campaign for Tobacco-Free Kids says the proposal will survive legal challenges.

“I believe the science is so strong in support of these rules and the lifesaving potential is so well established that these rules will be finalized and will survive a legal challenge,” Henigan told NPR.

This story includes reporting from NPR.

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