A New Type of Cigarette launched a pilot program this week to sell its products exclusively in the Chicago area.
New York-based 22nd Century Group is marketing its new line of cigarettes – VLN King and VLN Methanol King – as products that can help smokers cut down.
The cigarettes are the first combustible tobacco cigarettes to gain approval from the Food and Drug Administration as products that reduce smokers’ exposure to nicotine.
Although the FDA does not approve cigarettes, it regulates the manufacture, importation, packaging, labeling, advertising, promotion, sale, and distribution of tobacco products.
The FDA has allowed marketing materials for new cigarettes to include the phrase “helps you smoke less” as well as “helps you reduce your nicotine intake.” According to the company, the cigarettes contain 95% less nicotine than traditional cigarettes.
Cigarette packaging will always include the Surgeon General’s warnings about how smoking causes lung cancer, heart disease, emphysema and can complicate pregnancy.
The products are available for $9-12 at Circle K stores in the area. After the three to six month pilot, the company plans to expand sales nationwide to more than 7,000 stores in 48 states.