Reactions from US vapers to restrictions on flavored vaping products

The study, titled “Reactions to sales restrictions on flavored vape products or all vape products among young adults in the United States,” analyzed data from a longitudinal study of 2,159 young adults aged 18 to 34 years old, in 6 metropolitan areas (Atlanta, Boston, Minneapolis, Oklahoma City, San Diego, Seattle). They looked for levels of support for different e-cigarette sales restrictions among vapers and non-vapers.

The data compiled indicated that young vapers were mostly not in favor of vaping restrictions. “24.2% of e-cigarette users (and 57.6% of non-users) supported (strongly/somewhat) sales restrictions on flavored vape products; 15.1% of e-cigarette users (45.1% of non-users) supported complete restrictions on vaping product sales. If limited to tobacco flavors, 39.1% of e-cigarette users said they were (very/somewhat) likely to continue using e-cigarettes (30.5% not at all likely); 33.2% were likely to switch to cigarettes (45.5% not at all),” reads the study abstract.

The research team found that when flavor restricted, 39.1% of users said they were likely to continue using vapes, while 33.2% were likely to return to cigarettes. “If sales of vaping products were restricted entirely, e-cigarette users were just as likely to switch to cigarettes as not (~40%). Those most likely to report a positive impact from implementing these policies were less frequent users, non-smokers, and those with greater e-cigarette related health problems.

The impact of flavors and other product characteristics

Another recent study aimed to understand the impact of factors such as device type, flavors, nicotine levels, and prices on adult e-cigarette users’ choices among closed-system e-cigarettes and open system, cigarettes and heated tobacco products (HTP) .

Titled “Impact of Flavors, Device, Nicotine Levels, and Price on Tobacco and Nicotine Product Choices of Adult E-Cigarette Users,” the current study consisted of choice experiments to assess the relative impact of several product features to examine differences by smoking status and primarily used e-cigarette device and flavor.

The research team found that, on average, participants preferred tobacco-free and menthol-free flavors, the majority preferred open-system devices over closed-system devices, and a regular nicotine level over a lower nicotine level.

However, the researchers added, these preferences varied by smoking status, demographics, and the type of vape and flavor users primarily used. And the preference for different product features was greater than the difference in flavors or nicotine levels.

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