REPEAT – TAAT™ Channel Incentive Program Deployment

LAS VEGAS and VANCOUVER, British Columbia, Feb. 2022 (GLOBE NEWSWIRE) — TAAT GLOBAL ALTERNATIVES INC. (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) (the “Company” or “TAAT”) is pleased to announce that beginning in the first quarter of 2022, it will offer a program to retail chains in the United States that sell TAAT™ products through which individual stores can earn incentives for converting TAAT promotional sample recipients ™ in buyers of a complete TAAT™ pack. Tobacco retailers in chains with up to 5,000 stores in the United States are invited by the Company to participate in this program, provided they currently offer TAAT™ products alongside traditional tobacco cigarette brands (for example, Marlboro, Newport, Camel, etc.) and constantly maintain a solid inventory of the three TAAT™ varieties. This sample incentive program is to be launched initially in select convenience store outlets in Ohio, West Virginia, and Pennsylvania, and is to work alongside the broader in-store activation initiative of the company for gas station chains, as advertised in the TAAT™. Press release of January 21, 2022.

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/2bbe90cc-42a4-4f41-a78d-1621295965f0

Readers using news aggregation services may not be able to view the above media. Please access SEDAR or Investor Relations section of the Company’s website for a version of this press release containing all published media.

As part of the TAAT™ Retail Chain Sampling Incentive Program, participating stores will receive a counter display to TAAT™ Two (two-stick sample packs of TAAT™ Original, SmoothWhere Menthol) with an initial supply of each variety as well as supporting materials for tracking reimbursements. When a consumer purchases a pack of tobacco cigarettes from an incumbent brand, the incentive program will activate, encouraging retailer engagement that begins with the provision of a free pouch of the highly anticipated TAAT™ Two product samples. The incentive program has been in development since September 2021 as part of a series of marketing tactics focused on educating consumers and converting traditional tobacco products. The incentive program includes multiple layers of accountability measures with verifiable records. The customizable components of the incentive program can provide a scalable process for participating retailers, taking into account the range of potential technology and logistics mismatches relevant to each participating chain store brand. Incentives are to be granted based on a conversion yield structure that can be negotiated with each retail chain to align with any similar existing CPG Provider programs.

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/6df43620-b2f9-4db5-9183-3ca26276892a

Readers using news aggregation services may not be able to view the above media. Please access SEDAR or Investor Relations section of the Company’s website for a version of this press release containing all published media.

The company’s goal with its retail chain sampling incentive program is to “intercept” purchases of tobacco cigarettes in an effort to raise awareness of the product, while also distributing free samples of the TAAT™ variety that is most likely to appeal to a current smoker based on their preferred brand of tobacco cigarettes. By implementing this program with retail chains, TAAT™ expects to be able to quickly position TAAT™ Twos as a promotional tool to incentivize product trials with an added incentive to purchase a full pack for the first time.

TAAT™ is currently accepting applications to participate in its Sample Incentive Program from retail chains in the United States with a minimum of five stores that sell tobacco cigarettes and currently offer TAAT™ products or will begin offering TAAT™ products this year. Interested persons can contact [email protected] for more information.

TAAT™ CEO, Setti Coscarella, said, “In the tobacco industry, you can’t be shy at all when it comes to seeking long-term market share once your product has caught on. its initial momentum. Indeed, the overall process is a marathon not a race, which is exactly why we have taken a disciplined and patient approach to our launch efforts in late 2020 and early 2021. While our presence in the channels of convenience and fuel grows with our number of global stores, we recognized the value that our channel partners can bring to us in terms of building category penetration through store-level sample distribution, supported through an incentive program to convert sample recipients into TAAT™ buyers. Based on the performance of this program, it may be scaled to additional locations within a given channel, which could help grow our business presence even faster. The majority of current smokers in the United States are not yet aware that a nicotine-free and tobacco-free alternative such as TAAT™ even exists, which is why I believe the free samples of TAAT™ Twos offered with packs from major brands cigarettes can be very effective in raising awareness; including through an incentive program like the one we’re going to launch this quarter.

On behalf of the Company’s Board of Directors,

TAAT GLOBAL ALTERNATIVES INC.

Setti Coscarella

Setti Coscarella, CEO and Director

For more information, please contact:

TAAT™ Investor Relations
1-833-TAAT-USA (1-833-822-8872)
[email protected]

THE CANADIAN SECURITIES EXCHANGE (CSE) HAS NOT REVIEWED AND DOES NOT ACCEPT RESPONSIBILITY FOR THE ACCURACY OR SUITABILITY OF THIS RELEASE, NOR HAS NOR THE CSE’S REGULATORY SERVICE PROVIDER.

About TAAT Global Alternatives Inc.

The Company has developed TAAT™, which is a tobacco-free and nicotine-free alternative to traditional cigarettes offered in “Original”, “Smooth” and “Menthol” varieties. The base material of TAAT™ is Beyond Tobacco™, a proprietary blend that undergoes a patent-pending refinement technique that causes its scent and taste to resemble tobacco. Led by management with the “Big Tobacco” pedigree, TAAT™ was first launched in the United States in Q4 2020 as the company seeks to position itself in the $814 billion1 the global tobacco industry.

For more information, please visit http://taatglobal.com.

The references

1 British American Tobacco – The World Market

Forward-looking statements

This press release contains “forward-looking information” within the meaning of applicable Canadian securities laws. Often, but not always, forward-looking information and information can be identified by the use of words such as “anticipates”, “expects” or “does not expect”, “is expected”, “estimates “, “intends to”, “anticipates” or “does not anticipate”, or “believes”, or variations of these words and expressions or states that certain actions, events or results “could”, “might” , “would”, “might” or “will” take, occur or be realized. The forward-looking information contained in this press release includes statements regarding the anticipated performance of TAAT™ in the tobacco industry, in addition to following: , potential results of the launch of the sample incentive program TAAT™ in the United States in the fourth quarter of 2022. Forward-looking information reflects management’s current expectations based on currently available information and is subject to certain number of risk s and uncertainties that may cause actual results to differ materially from those referred to in the forward-looking information. Although the Company believes that the assumptions and factors used in the preparation of forward-looking information are reasonable, undue reliance should not be placed on such information and no assurance can be given that such events will occur within the time periods disclosed or not. at all. Factors that could cause actual results or events to differ materially from current expectations include: (i) adverse market conditions; (ii) changes in the growth and size of tobacco markets; and (iii) other factors beyond the Company’s control. The Company operates in a rapidly changing environment. New risk factors emerge from time to time, and it is impossible for the management of the Company to predict all risk factors, nor can the Company assess the impact of all factors on the business of the Company. Company or the extent to which any factor, or combination of factors, could cause actual results to differ from those contained in the forward-looking information. The forward-looking information included in this press release is made as of the date of this press release, and the Company expressly disclaims any intention or obligation to update or revise any forward-looking information, whether as a result of new information, future events or otherwise. , except as required by applicable law.

The statements in this press release have not been evaluated by Health Canada or the United States Food and Drug Administration. As each individual is different, the benefits, if any, of taking the Company’s products will vary from person to person. No claims or warranties can be made as to the effects of the Company’s products on the health and well-being of any individual. The Company’s products are not intended to diagnose, treat, cure or prevent any disease.

This press release may contain brand names of third-party entities (or their respective offerings with brand names) generally in reference to (i) the Company’s relationships with the third-party entities mentioned in this press release and/or (ii ) customers/suppliers/service providers whose relationship with the Company is/are mentioned in this press release. All rights in these marks are reserved by their respective owners or licensees.

Statement Regarding Third-Party Investor Relations Firms

Information about the investor relations firms retained by TAAT™ Global Alternatives Inc. can be found under the company profile on http://sedar.com.

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