Study finds ‘tobacco-free nicotine’ claims may encourage teens to vape

Published in the journal Tobacco Control, the online study asked 1,822 people between the ages of 18 and 29 who are not regular vapers to offer their perceptions of Puff Bar e-cigarettes with either the claim that the product contains “nicotine without tobacco”, as it is marketed, or simply “contains nicotine”.

The responses compiled indicated that the claim may reduce young adults’ perception of the health risks that the products may carry and may encourage use of the Puff Bar brand, which comes with a tobacco-free claim, compared to to other brands and types of electronic cigarettes.

“The results are concerning given that little is known about the health effects of using tobacco-free nicotine products and the regulations are not immediately clear,” said Julia Chen-Sankey. , co-author, researcher, Center for Tobacco Studies, Rutgers University and assistant. professor at the Rutgers School of Public Health. “A growing number of e-cigarette brands and products are being marketed with ‘tobacco-free nicotine’ or similar claims such as ‘tobacco-free nicotine’ or ‘synthetic nicotine’. If such claims increase the likelihood of e-cigarette use among young people who might not otherwise use e-cigarettes, as we have found, regulatory action must be taken immediately to prevent further use. increase in e-cigarettes among young people.

Ban on vape flavors in the United States

Following a flavor ban put in place by the Food and Drug Administration (FDA) in January 2020, the United States saw a sharp drop in Juul sales and a surge in flavored Puff Bar devices. “Flavours play a role in attracting children to tobacco products,” said Professor Richard Miech, a senior researcher at the University of Michigan’s Institute for Social Research, who studied the impact of the ban. on young consumers. “We noticed that the growth in youth e-cigarette use slowed in 2020. Juul use by teens declined from 2019 to 2020 at a record rate.”

In 2020, Puff Bar became the third most used e-cigarette brand among teens. The brand sells disposable e-cigarettes online in a range of flavors, including pink lemonade, tobacco and strawberry, and colors (some of which light up when used). The devices contain 5%, or 50 mg, of nicotine salt.

Read further: News-Medical

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