TAAT ™ launches multi-state billboard campaign as part of

LAS VEGAS and VANCOUVER, British Columbia, December 14, 2021 (GLOBE NEWSWIRE) – TAATâ„¢ GLOBAL ALTERNATIVES INC. (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) (the “Company” or “TAAT™”) is pleased to announce that in 2022, it will launch a multi-state advertising campaign as part of nation-wide initiatives aimed at leveraging TAAT’s existing presence across the country by educating consumers about TAAT â„¢. During the year 2021, the company expanded its presence in the state of Ohio, where TAAT â„¢ was first launched in December 2020, while adding on average more than 100 new stores per month in a total of more than two dozen US states through a nationwide network of distributors and wholesalers, including cash-and-carry warehouses. Through a series of promotional campaigns (for example, in-store activation strategies, online advertising with advanced targeting techniques), the Company has optimized its process of converting consumers to TAAT â„¢ products based on empirical data from the first year of product marketing. Now that TAAT â„¢ is marketed in the United States nationally, the Company is expanding its marketing efforts through outside channels such as billboards, a form of advertising that tobacco companies in the United States do. have no right to do. since 19981.

To bring the new billboard campaign to success in multiple US markets, TAAT â„¢ engaged one of the largest billboard wholesalers in the United States, providing crucial advertising space to several leading business accounts. . At the time of this writing, TAAT â„¢ billboards should be placed in high visibility areas in the following cities:

  • Atlanta, Georgia (Population 488,000)
  • Biloxi, Mississippi (Population 45,900, over one million visitors per month primarily from casino tourism2)
  • Charleston, South Carolina (Population 135,000)
  • Cleveland, Ohio (population 385,000)
  • Detroit, Michigan (population 674,000)
  • Houston, Texas (population 2.3 million)
  • Las Vegas, Nevada (Population 634,000, approximately 3.4 million visitors per month3)

TAAT â„¢ billboards in these regions will contain themes and messages specific to the culture and attractions of a given market, with the aim of making TAAT â„¢ accessible to consumers who are residents or visitors to the region. An example billboard design is shown below for Biloxi, Mississippi, using references to casino games; an interest shared by visitors to the Gulfport-Biloxi area, who often arrive on group casino charters (commonly known as “Junkets”) from various parts of the United States.

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/1c153932-d3fe-4f78-abde-fe2aa40ac619

Starting in 2022, large-scale billboards promoting TAAT â„¢ will be placed in several cities across the United States as part of the company’s initiatives to promote TAAT â„¢ as a national brand of GPC. The billboard design pictured above will be displayed in Biloxi, Mississippi, a city that averages over one million visitors per month, mostly casino tourism.

Readers using news aggregation services may not be able to view the above media. Please access SEDAR or Investor Relations section of the Company’s website for a version of this press release containing all published media.

TAAT â„¢ President and CEO Setti Coscarella commented, “Around this time last year, TAAT â„¢ was hitting retail shelves for the very first time in Ohio, and our priority was quality. the execution of our launch in retail, as opposed to the quantity of added stores or units. sold short term. As a growing national CPG brand with a footprint of over 1,000 stores in the majority of US states, we recognize the importance of aligning our marketing tactics with other brands that operate nationally or global. While we will continue to use our current promotional methods which have proven to be effective, billboards are a very cost effective way to reach a large consumer audience over an extended period of time. In addition, for nearly 23 years, tobacco companies in the United States were unable to advertise on billboards as a result of the Framework settlement agreement, which means that billboard promotions for TAAT â„¢ could create a competitive advantage for us over incumbent tobacco companies. Through regionally targeted messaging organized under the expert guidance of TAAT â„¢ Marketing Department, which has worked with some of the nation’s top consumer brands, we believe this aspect of our national marketing efforts in 2022 can be of benefit. invaluable tool in raising awareness of TAAT â„¢ as we continue to build momentum in the tobacco category.


1 – https://truthinitiative.org/research-resources/tobacco-industry-marketing/what-do-tobacco-advertising-restrictions-look-today

2 – https://www.sunherald.com/opinion/other-voices/article249463950.html

3 – https://assets.simpleviewcms.com/simpleview/image/upload/v1/clients/lasvegas/ES_Oct_2021_15c733c6-ff2a-4f86-a0f7-6924b02dc0e7.pdf

On behalf of the Board of Directors of the Company,


“Setti Coscarella”

Setti Coscarella, CEO and Director

For more information, please contact:

TAAT â„¢ Investor Relations
1-833-TAAT-United States (1-833-822-8872)
[email protected]


About TAATâ„¢ Global Alternatives Inc.

The Company has developed TAAT â„¢, which is a tobacco-free and nicotine-free alternative to traditional cigarettes offered in the “Original”, “Smooth” and “Menthol” varieties. The base material of TAAT â„¢ is Beyond Tobacco â„¢, a proprietary blend that undergoes a patent pending refinement technique that makes its scent and taste resemble tobacco. Under the leadership of management with the “Big Tobacco” pedigree, TAAT â„¢ was first launched in the United States in the fourth quarter of 2020 as the company seeks to position itself in the $ 814 billion mark.1 the global tobacco industry.

For more information, please visit http://taatglobal.com.

The references

1 British American Tobacco – The Global Market

Forward-looking statements

This press release contains “forward-looking information” within the meaning of applicable Canadian securities laws. Often, but not always, forward-looking information and information can be identified by the use of words such as “plans”, “expects” or “does not expect”, “is expected”, “believes” , “Intention”, “” anticipates “or” does not anticipate “, or” believes “, or variations of these words and expressions or state that certain actions, events or results” may “,” could “,” would be ”,“ could ”or“ will ”taken, occur or be reached. Forward-looking information contained in this press release includes statements regarding the anticipated performance of TAAT â„¢ in the tobacco industry, in addition to the following: Successful execution of TAAT â„¢ poster campaigns in the seven markets mentioned in the press release hurry. Forward-looking information reflects management’s current expectations based on information currently available and is subject to a number of risks and uncertainties which may cause results to differ materially from those discussed in the forward-looking information. Although the Company believes that the assumptions and factors used in the preparation of forward-looking information are reasonable, such information should not be relied on unduly and no assurance can be given that such events will occur within the time limits disclosed or in the future. all. Factors that could cause actual results or events to differ materially from current expectations include: (i) adverse market conditions; (ii) changes in the growth and size of tobacco markets; and (iii) other factors beyond the control of the Company. The Company operates in a rapidly changing environment. New risk factors emerge from time to time, and it is impossible for the management of the Company to predict all risk factors, nor can the Company assess the impact of all factors on the business of the Company. Company or the extent to which any factor, or combination of factors, may cause actual results to differ from those contained in forward-looking information. The forward-looking information included in this press release is made as of the date of this press release and the Company expressly disclaims any intention or obligation to update or revise any forward-looking information, whether as a result of new information, future events or otherwise. , unless required by applicable law.

The statements contained in this press release have not been evaluated by Health Canada or the United States Food and Drug Administration. Because everyone is different, the benefits, if any, of taking the Company’s products will vary from person to person. No claim or guarantee can be made as to the effects of the Company’s products on the health and well-being of an individual. The Company’s products are not intended to diagnose, treat, cure or prevent any disease.

This press release may contain brand names of third party entities (or their respective offerings with brand names) generally in reference to (i) relationships between the Company and third party entities mentioned in this release and / or (ii) the client / supplier / service provider parties whose relationship with the Company is / are mentioned in this press release. All rights to these trademarks are reserved by their respective owners or licensees.

Statement Regarding Third Party Investor Relations Firms

Information relating to investor relations companies retained by TAAT â„¢ Global Alternatives Inc. can be viewed under the company profile at http://sedar.com.

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