TAAT ™ will be sold on three continents with Australia

LAS VEGAS and VANCOUVER, British Columbia, August 27, 2021 (GLOBE NEWSWIRE) – TAAT GLOBAL ALTERNATIVES INC. (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) (the “Company” or “TAAT”) is pleased to announce that Green Global Earth (“GGE”), the exclusive distributor of TAAT ™ for the United Kingdom and Ireland, has recently placed a purchase order of C $ 1,075,000 in addition to its previous order of CA $ 149,000 announced in the August 20, 2021 press release, issued an additional purchase order of € 360,000 (approximately CA $ 536,000) for a full TAAT ™ shipping container to be distributed in Australia. Last year, the Company filed a proactive trademark application in Australia as well as in dozens of international jurisdictions, as described in a press release dated December 31, 2020.

Australia with the highest average price of a pack of tobacco cigarettes in the world (the equivalent of $ 25.12 for a 20 pack of Marlboro, compared to $ 8.00 in the US1), the Company has long considered launching TAAT ™ in this market to capitalize on its competitive price as a non-tobacco product. Current estimates indicate that TAAT ™ will sell for around 30% less than tobacco cigarettes in Australia. TAAT ™ could also gain a competitive advantage in Australia through its ability to be sold in branded packaging, as Australian law requires tobacco cigarettes to be sold in “plain packaging”. Because Australia was the first country in the world to impose plain packaging requirements based on a 2011 law2, the company believes TAAT ™ colored packaging may be particularly eye-catching for Australian legal age smokers who have become accustomed to the uniform appearance of “plain packaging” for tobacco cigarettes.

At this stage, the Company and GGE are in the process of finalizing certain elements of the TAAT ™ launch plan in Australia (for example, taxation, compliant packaging, legal considerations in each state and territory). In the event that GGE’s initial supply of TAAT ™ for the UK and Ireland approaches depletion prior to the approval of launch plans in Australia, GGE intends to allocate the container order. Australians for distribution in the UK and Ireland.

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/ec6bf5a6-27f9-4b82-849e-78ac0e0553f2

Readers using news aggregation services may not be able to view the above media. Please access SEDAR or Investor Relations section of the Company’s website for a version of this press release containing all published media.

TAAT ™ CEO Setti Coscarella commented: “Global interest in TAAT ™ from legal age smokers is growing every day, and this Australian opportunity is a testament to that popularity. Australia has been of interest to us as a potential expansion market for TAAT ™ for some time. One of the main reasons for this is our ability to sell TAAT ™ in most markets at a price significantly lower than the price of tobacco cigarettes. This will have a bigger impact in a market where legal age smokers pay more per pack than anywhere else in the world. There have been several successive increases in the prices of tobacco cigarettes in Australia in recent years, and we believe that in addition to providing cost savings, TAAT ™ may prove to be a better alternative to tobacco cigarettes for smokers. of legal age who aspire to quit nicotine. behind. We are very impressed with GGE’s ability to generate interest in TAAT ™ in multiple markets globally, which can place TAAT ™ on its third continent since its launch in Ohio in late 2020. ”


1 – https://www.statista.com/chart/15293/price-for-cigarettes-per-country/

2 – https://tobaccotactics.org/wiki/plain-packaging-in-australia/

On behalf of the Board of Directors of the Company,


“Setti Coscarella”

Setti Coscarella, CEO and Director

For more information, please contact:

TAAT ™ Investor Relations
1-833-TAAT-United States (1-833-822-8872)
[email protected]


About TAAT Global Alternatives Inc.

The Company has developed TAAT ™, which is a tobacco-free and nicotine-free alternative to traditional cigarettes offered in the “Original”, “Smooth” and “Menthol” varieties. The base material of TAAT ™ is Beyond Tobacco ™, a proprietary blend that undergoes a patent pending refinement technique that makes its scent and taste resemble tobacco. Under the leadership of management with the “Big Tobacco” pedigree, TAAT ™ was first launched in the United States in the fourth quarter of 2020 as the company seeks to position itself in the $ 814 billion mark.1 the global tobacco industry.

For more information, please visit http://taatglobal.com.

The references

1 British American Tobacco – The Global Market

Forward-looking statements

This press release contains “forward-looking information” within the meaning of applicable Canadian securities laws. Often, but not always, forward-looking information and information can be identified by the use of words such as “plans”, “expects” or “does not expect”, “is expected”, “believes” , “Intention”, “” anticipates “or” does not anticipate “, or” believes “, or variations of these words and expressions or states that certain actions, events or results” could “,” could “,” would “,” could “or” would “be taken, occur or be attained. Forward-looking information contained in this press release includes statements regarding the anticipated performance of TAAT ™ in the tobacco industry, in addition to the following : Potential results of GGE’s purchase order for a container of TAAT ™, pending confirmation of the legal status of TAAT ™ in Australian states and territories as a hemp product containing cannabidiol (“CBD”), strategies possible allocation for the con command Australian grades based on results of TAAT ™ preconditions for launch in Australia. Forward-looking information reflects management’s current expectations based on information currently available and is subject to a number of risks and uncertainties which may cause results to differ materially from those discussed in the forward-looking information. Although the Company believes that the assumptions and factors used in the preparation of forward-looking information are reasonable, such information should not be relied on unduly and no guarantee can be given that such events will occur within the time limits disclosed or in the future. all. Factors that could cause actual results or events to differ materially from current expectations include: (i) adverse market conditions; (ii) changes in the growth and size of tobacco markets; and (iii) other factors beyond the control of the Company. The Company operates in a rapidly changing environment. New risk factors emerge from time to time, and it is impossible for the management of the Company to predict all risk factors, nor can the Company assess the impact of all factors on the business of the Company. Company or the extent to which any factor, or combination of factors, may cause actual results to differ from those contained in forward-looking information. The forward-looking information included in this press release is made as of the date of this press release and the Company expressly disclaims any intention or obligation to update or revise any forward-looking information, whether as a result of new information, future events or otherwise. , unless required by applicable law.

The statements contained in this press release have not been evaluated by Health Canada or the United States Food and Drug Administration. Because everyone is different, the benefits, if any, of taking the Company’s products will vary from person to person. No claim or guarantee can be made as to the effects of the Company’s products on the health and well-being of an individual. The Company’s products are not intended to diagnose, treat, cure or prevent any disease.

This press release may contain brand names of third party entities (or their respective offerings with brand names) generally in reference to (i) the relationship between the Company and third party entities mentioned in this release and / or (ii ) the client / supplier / service provider parties whose relationship with the Company is / are mentioned in this press release. All rights to these trademarks are reserved by their respective owners or licensees.

Statement Regarding Third Party Investor Relations Firms

Information relating to investor relations firms retained by TAAT ™ Global Alternatives Inc. can be viewed under the Company’s profile on http://sedar.com.

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