The market share gap between top-selling U.S. e-cigarettes continued to narrow in Nielsen’s latest analysis of convenience store data.
The report covers the four week period ending December 4.
This time around, the margin tightened further due to a slight loss of market share by No.1 Juul.
Nielsen determined that Juul was at 38.2%, down from 38.8% in the previous report.
Meanwhile, RJ Reynolds Vapor Co.’s Vuse brand had a 34% market share, unchanged from the previous report.
NJoy was at 3%, unchanged from the previous report, while Fontem Ventures’ blu eCigs were at 2.4%, also unchanged.
Overall, e-cigarette sales were up 6.7% year-over-year for the most recent four-week period, boosted by recent price increases.
Overall e-cigarette sales have fallen since February 2020, when the Food and Drug Administration implemented its latest round of tougher product regulations.
These restrictions primarily required manufacturers of cartridge electronic cigarettes, such as Juul Labs Inc., Reynolds Vapor, NJoy, and Fontem, to cease manufacturing, distributing and selling “unauthorized flavors” in February 2021, failing which. take enforcement action.